When a entrepreneur starts a business and he starts to have some success, he is presented with a difficult dilemma, whether to stay with a single branch or, to open another branch elsewhere, see how he succeeds and then open more branches elsewhere. Well this is a dilemma, since if it fails, then it can hurt the first branch and of course it can endanger the business, the house, financially. On the other hand, if it succeeds, then one needs to recruit manpower, one needs appropriate resources and of course one needs to know how to manage this procedure, not a simple thing, not a trivial thing.
Why this is a dilemma and what its benefits are? In the end, setting up a network is a rewarding thing, if you know how to do it right. Yes, it significantly increases the customer base, so it is possible to reach customers all over the country, moreover, it allows customers who know the base branch, the chain’s parent branch, to enter the chain’s branches elsewhere and enjoy a menu they know, products that are Know their quality. This is how existing customers are retained.
Needless to say, in the field of restaurants and cafes, so naturally it is very common and right to set up chains, like that of Aroma, because of the need, because of the possibilities and because of the demand of the audience. See more info on Saar shefa’s blog.
One of the best examples of this is Sahar Shefa, one of the founders of the Aroma chain and one of the founders of the Gomba chain. Sahar has been around the food world for over twenty years. It is a great success thanks to business, creativity and a good understanding of the field as well as the environment in which it operates. For example, the great success of the Aroma chain, which attracts thousands of customers every day, is the fact that the chain is spread very widely and is undoubtedly considered the best and most successful coffee shop chain in Israel.
To this can be added the Gomba network, which is a great success, even though it is a very young network. This is a chain of Italian food that is served to customers using the fast food method but the dishes on the menu are made from the highest level of ingredients. What’s more, the various branches of the chain provide a pleasant and unique atmosphere for everyone who enters them.
Saar shefa and the Bible: Before we explain why it is considered a bible for Sahar Shefa, we need to explain how he came to this book. He stayed with a friend in New York in the 1990s without knowing English, he learned the language through television and then decided to make a leap and read a book that suited him. Great books in the city, recommended him this book, and so he got to it.The book is used by him to this day and he even gives it as a gift to his employees who will learn from it.
Many times we tend to think that if we want to succeed in life, then we must, study well in high school, do matriculation and go to university to do a degree. After all, this is the path that most people take, this is the path that leads to success in most areas. The thing is, it’s not always like that. Many times we find that successful people are the ones who have chosen a completely different path. Many times we find that their success stems from completely different places, sometimes completely random places, sometimes it’s about things and creative places, sometimes it’s a basic encounter with a certain person, sometimes a situation where they encounter something, and it leads them into a process that helps them succeed. See even more information at Blog of shefa.