Footfall counting excellent business services? Tracking the mall foot traffic, identifying individual customers, and purchases, calculating stay durations, analyzing activity, communicating with customers, and creating real-time merchandising, advertising, and promotional possibilities are all possible with this technology. The importance of retail analytics has grown in this context. Understanding mall traffic is essential because it reflects the sales opportunity created by the shopping center, and understanding mall-to-store conversion indicates how well tenants take advantage of this opportunity and ultimately convert it into sales. Counting visitors offers insights on mall activity, trends, peak times, and some top-level impact assessments on other aspects such as the weather, holidays, and promotions. The optimal times to launch daily marketing activities to bring customers into stores may be gleaned from visitor counting data as well.
Link Retail is a technology firm that provides modern and effective solutions for those in the retail space. Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have. Discover extra info at people counting.
The Store, The Optimal Laboratory: In the retail industry, things happen quickly. Also when we test and pilot, the results of a physical change in the store is almost immediately visible. We do not have to spend years studying dubious hypotheses in unsafe laboratory environments before we arrive at valid results. It is possible to carry out relatively complex studies in a real environment, the store, and in relatively short intervals before we can draw two lines below the answer and conclude what sells the most. The fact that retailing in this way is the world’s largest and best laboratory is an advantage we make use of when meeting our customers.
All the Data You Need in Your Pocket: With real-time sales data transmitted directly to the user’s smartphone, tracking performance is easy.Having access to real-time information is necessary in order to keep up in the competitive retail space. It is simply not good enough anymore to check in on performance statistics at the end of the week. The Link Sales Modul are solving this problem. Daily and hourly updates on your smart phone: The Link Sales Modul links directly with the store’s POS system in order to track daily sales. This data is then directly transmitted to the Link Retail software, where it can be accessed right on a smartphone or tablet. The relevant figures, such as sales volume and conversion rates by sector, are then displayed in a streamlined interface.
Above all, the assessment is easy: Count how much fresh bread and bakery products are left in the store in the last opening hour & do this for a couple of days. Afterwards, if the average is over 40, it means that there is a lot of food to save! Lastly but most importantly, we’d like to introduce a great example that we accomplish to reduce the significant amount of bread wastage in Meny, Norway! In this paragraph, we’d like to give brief information about how much food is wasted every year. As a mater of fact, we need to realize the fact that people throw away 1555 million tonnes of food every year worldwide (BCG, 2018). Then, let’s take a look at which food categories are thrown away the most, and what percentage it makes up of the total food waste. Read even more details at https://linkretail.com/.
Pos-Optimization: Many retailers spend a lot of time and resources on retail communication. It takes time to produce a larg amount of POS material. The decision of which material the stores should use is often based on assumptions, and is rarely on conusmer insight as it should be. A poster with significant impact often sells about 15% to 50% better than a poster with no impact. A poster with impact is characterized by dramaturgy and some spesifict technical elements that helps the posters message. The only way to find out if on poster sells better than another is to test it out. We prefer to test different poster designs in pilot stores, and we let the sales result determine which design to be choosen. With the right placement of promotional posters and standard materials, sales will increase further. It is important to base decisions on shopping behavior. What do the customers see? Where do the customers see? What texhniques can we use to get the shopper to see more posters, prices and product information?