Who is Paul Turner Skelmersdale and some of his SEO ideas? The most important elements of search engine optimization are keyword optimized content and backlinks. No matter how much you optimized elements of your site for SEO, you won’t be able to rank in Google without content. Then if you do have content, you won’t be able to rank (as easily) without backlinks. A backlink is when Blog A links out to Blog B. Blog B got that backlink from Blog A. This is viewed as a “vote of confidence” by Google. It basically says, “I trust Blog B’s blog post enough to link out to it and provide it as a resource for my readers.” Once you get enough high-quality backlinks, your domain authority, a measurement of how well your blog will do in search engine result pages (SERPs), will increase allowing your content to rank higher in SERPs.
Paul Turner SEO advices: There are many ways to embed videos on a web page, but self-hosted videos take the most time to load. Choose the right video format and consider custom video hosting to ensure your page doesn’t hurt page loading speed. Don’t forget to customize the file name, and label the media file so that it’s relevant to the content on the corresponding page. Similarly, large images, high-resolution images, and uncompressed images can negatively affect your website’s loading speed. Set logic functions to serve the appropriately sized images depending on the user device. Mobile experience matters. If a B2B buyer is in-between meetings, they are likely to browse on a tablet or cell phone.
While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business. Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers. Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services! About Paul Turner Skelmersdale: I have worked in the IT industry for over 15 years offering IT support, Web Design Services and Search Engine Optimisation for residents and local businesses in Skelmersdale and Ormskirk. I have a solid background in computer repairs, laptop repairs, phone and tablet repairs.
Paul Turner Skelmersdale web design advices: But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements. Always remember to hire web developers who are experienced in web designing and development. If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.