Top vegan leather investments right now? Where Were You Born And Raised? I was born and raised in Karachi, Pakistan. However, we moved to Germany when I was twelve years old. By we, I mean my family and me. How Did Moving To Germany Shape Your Journey? It is not easy moving to a different country altogether at such a young age where language is a big barrier. I was struggling with many aspects, and I became more sensitive to the suffering of other people and animals. That is when a major shift took place, and my journey began taking place. Read additional info about Asif Ali gohar.
While veganism is a niche market, it is on the rise in Pakistan. That is especially true among the youth as they are becoming more conscious of their choices. People are switching to vegan alternatives for everything to create a better world for the coming generations. One such pioneer in the vegan world is Asif Ali Gohar. He is trying to transform the vegan leather industry through his research and ideas. We interviewed him to understand more about his ventures. So, keep reading for an in-depth look into the vegan leather industry in Pakistan.
Using An Affordable Material: Vegan leather is expensive because other companies are using costly materials to make vegan leather items. On the other hand, rice is a staple item, and it is readily available everywhere, which means it is much cheaper. Using rice as a vegan alternative will allow Asif to offer affordable prices to his customers, which will mean more people will shift to this substitute. Staying True To His Roots: Since he was twelve, Asif has been in Germany, but he is using rice to stay true to his Pakistani roots. That is because Pakistan is the tenth biggest rice exporter worldwide, and it produces 8% of the world’s total rice trade. So, Asif wants to use the knowledge of the best rice producers and ensure quality vegan leather.
After vigorous testing, Asif settled for a crossbreed of the Rosa Chinensis and Rosa Multiflora. This meant to Gohar rose had large and vibrant petals that could grow up to 3 inches and multiple flower heads could be produced on a single stem. However, the Gohar rose does not have a strong scent but it makes up for that in its physical appearance.
While the Gohar rose can mainly be found in Lahore, Pakistan – Asif Ali Gohar has been in talks with multiple gardening and botany organizations to have the roses widespread across the country, and eventually across the world. There have already been inquiries from several neighboring countries to have the Gohar rose grown there, but Pakistan is the first priority for Asif. He has also attempted to conduct workshops to guide gardeners of the best practices in rose growing that he has learned over the years in his career.