Contract CIO? But from my first-hand experience with multiple CRM launches, I can affirm that EVERY company enjoying high adoption of their CRM also shared these traits as an organization: Churn was minimal. Their sales teams were generally happy and envisioned their future career path staying with the organization, The approach was collaborative. Internal poaching of deals was blocked, and entering notes about a lead INCREASED a rep’s chances of benefiting from a future sale, There was space for long-term thinking. Near-term quotas, if present, were manageable and allowed sales staff to work a bit “on” their process not just “in” it, Required data entry, especially in the early stages of a lead, was kept to a minimum. AI was leveraged where possible to fill in gaps and infer data, Sales managers resisted micro-managing on tidbits and details in the CRM, and instead coached for optimum overall long-term performance.
Recent incidents should serve as sufficient motivation: UK National Health System – 16 hospitals’ systems were completely shut down by the WannaCry virus, tallying a cost of 100M in 2017. Atlanta – the city government was crippled by ransomware, disabling the city’s ability to operate or fund services in 2018. Marriott/Starwood – 500 million customer records breached in 2018, including birthdates and passport details. Capital One – 100 million customers credit card details and histories were breached in July 2019.
The real power comes when you know how a customer will best interact with YOU. Beyond understanding a customer or client generally, the real benefits come to companies who know how customer needs overlap with the company’s offerings, and to companies who can predict the timing of those needs more fully. This can be challenging when you’re not doing business with a customer yet, but to fill this gap myriad data brokers and aggregators offer data which can be harvested and combined for useful insights. One critical prerequisite for combining multiple outside sources (and later integrating internal data) is to identify a unique key for each record, which ideally can be obtained automatically from data generally complete and accurate in each source. Don’t be dissuaded if this step does require working through exceptions using outsource data cleansing services or temp/intern help. If you’re going to leverage multiple sources of data, it’s a critical step to develop and nurture this unique key; many companies who skip this step end up in a nightmare of duplicate records. See a few extra details on CRM insights.
Every business should want to have an IT consultant! One of the greatest concerns when adopting new business technology is data security. IT experts can advise a business on the safest technologies to use. The experts can also help businesses identify loopholes in their current systems that may lead to a security breach. Hiring an IT consultant is the right move whenever a business experiences or suspects a data security breach. Internal IT professionals may be too busy managing daily operations to monitor data operations keenly.
A simple info every CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that we call Innovating Beyond Efficiency. Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them. Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data. These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century. Efficiency is nice. See more details on CRE IT experts.