Internet marketing and website design strategies in 2020

Internet marketing and web design tricks in 2020? A business website is any kind of website that represents your business. Even small local businesses need a simple online presence (see ‘Brochure’ below) to be taken seriously in today’s digitally-minded world. A website is one of the easiest ways to show what your business is all about, and find those all-important new customers. Your website should have an about page, and details of how people can find you. After that, the sky’s the limit. Check out our ‘Ecommerce’ section below for businesses that plan to sell directly through their website.

If using a system causes you endless frustration, then what’s the use? Being user friendly is essential to good user experience. What Drupal offers: First things first: Drupal is a lot to set up. The technicality and details in back end coding are not for beginners. Plus, once Drupal is set up, the maintenance doesn’t go away, and you will still need to have that web development know-how throughout. The actual dashboard, though, is pretty easy. And once set up, using it is not a frustrating process. The dashboard is well labeled, and the editing tools intuitive. As long as you aren’t touching development or maintenance, you’ll have an easy enough time. What WordPress CMS offers: WordPress was built for bloggers initially, and that idea of being user friendly carries on.

eCommerce pick: Volusion has been around for almost two decades, having been set up in Texas over in the US in 1999. The company touts its platform as being an “all-in-one e-commerce solution”, and offers a free 14-day trial (no credit card required). As with other e-commerce platforms, users are offered a variety of templates from which to choose, and can also customize templates if they so wish. Should a more complex design be required, Volusion offers a custom design service that can incorporate branding and a firm’s social media presence. The platform provides the site and product management tools you’d expect, marketing functionality for SEO, social media, and affiliate outlets, along with emails and order management functionality for fast order processing, accepting payments, tax calculations and POS integration.

So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website. Find a few more info on How to hire a web development company 2020.

One of the simplest yet effective ways to reduce your website development costs is to use pre-designed or readymade themes. There are several benefits of using a readymade template to build your website. Most of the templates or themes are available for less than $100. When you use any theme from a reputed web developer, you don’t have worry about mobile responsiveness, browser compatibility and loading speed. Majority of the web developers who provide readymade themes provide great support when you need it. You can quickly build your website by choosing a readymade theme or template.